Tips for Social Media Advocacy on Facebook

• How long? Unlike Twitter where you can only have 140 characters in your tweets, Facebook you can have unlimited. HOWEVER keep Facebook posts short, conversational, and include an image whenever possible.
• How often? The most effective way to utilize your Facebook account is to post regularly. A general rule to follow could be to post at least one Facebook post a day, but the more you engage your audience, the better off you will be.
  • Learn here how to use Google Analytics to time your posts for the most potential of views.
  • And for those of us who want a simple answer good times to post, it’s analyzed that during lunch and after dinner are the most viewed times. 
  • With a Facebook Page you can schedule your posts ahead of time!
• Learn how to schedule your posts ahead of time!
• Ask people to share your content through Facebook.
• Make sure your content (photos, videos, infographics etc.) is branded with your logo so that you can get credited when it’s shared.
• Include links on Facebook to direct people back to your website.
• When hosting events, utilize the Facebook Event Feature. You can easily create events on your Facebook page and invite your Facebook friends, who can then invite their friends, and so on.
• Don’t forget to utilize your Facebook Page Insights, they make it easy and personalized to analyze!

Check out who uses Facebook!